Insights driven by deep sector expertise
We combine world-class consultants with cutting-edge research technology to help organisations understand public opinion more effectively and efficiently.
Trusted by 40+ campaigns, foundations and government bodies
Focaldata in action: Customer stories
Our clients use Focaldata to make critical campaign decisions, understand their target audiences, test messaging assets and creative, and plot their reputation strategies.
“Since I've worked with Focaldata I've found their quality of data, modelling and analysis to be unparalleled. First class technology backed by some amazing people who I can trust.”
“Focaldata AI is a groundbreaking tool that comes into its own when you need more insights than can be provided purely by quantitative data from polling, but don’t have the time or budget to organise traditional focus groups. It provides rapid and robust qualitative data in a very user-friendly format that can be interrogated and acted upon incredibly quickly.”
“Focaldata are one of the fastest polling provider I've worked with. Once I've hit go on a project, I can receive a quote from the team within hours, or log into the platform and get a quote instantaneously. I can then send through my questions and receive a nationally representative dataset all within 24 hours. This helps us stay ahead of the news cycle and make impactful, polling-backed interventions in the public conversation.”
Not your standard researchers
We draw on experience from the highest levels of government, campaign organisations, and industry to design projects that shape strategy at critical moments. We’re not afraid to step out of our lane to give the right advice.
Multi-method research tailored to answering your questions
We’re flexible in our approach and will adapt our methods toolkit to tackle your toughest questions. Our team is skilled in deploying a range of research methods, from qualitative interviews and RCTs to advanced modelling solutions like MRP.
Get insights 2x faster
Our tech automates the manual parts of research—like sourcing respondents, managing fieldwork, fulfilling quotas, ensuring data quality, and processing results. The result? You get dedicated consultants laser focused on answering your questions instead of multiple delivery teams weighed down by outdated research tools and processes.
Understand your audiences at unparalleled scale
Reach your audience at scale – be it decision-makers, professionals, or nationally representative samples. Our intelligent sampling engine taps into 4,600+ panels across 120+ markets, totalling over 100 million people. With AI, we precisely target each survey to the right panels and respondents, optimising for speed, scale, and quality.
Superior data quality
Using machine learning, Focaldata has developed a best-in-class data quality engine trained on millions of data points. The result? High-quality data. Guaranteed. On average, we remove 35% of respondents for quality issues, compared to the industry standard of 10%.
Full spectrum insight services
We offer a wide range of research services across the insight spectrum, from quantitative studies and focus groups to analytical and strategic consulting.
Campaign support
From flash polling analysis and A/B tests to long-term tracking that builds a deep understanding of underlying trends, opportunities, and risks.
Audience deep-dives
Segment your audiences to understand your supporters, persuadables, and opponents on any issue or brand proposition.
Geographic modelling
Geographically segment your audience by local area—whether it’s constituency or county—to understand your audiences with ten times more granularity.
Tech-enabled insight delivery
For every project, we put our technology at the heart of the engagement – empowering our team and giving clients instant access to data and insights.
Project delivery stalled by multiple teams and vendors
Traditional research firms create a complex web of dependencies – multiple teams and external partners create bottlenecks that grind projects to a halt.
Proprietary tech that supercharges our team
Our technology automates data collection and ensures quality, allowing our teams to deliver decision-grade insights on every project.
Lack the data needed to act
Leaders at top non-profits, campaign organisations, and corporates rarely have the data they need at their fingertips to make critical decisions in a crisis.
Data at the speed of critical decisions
Our platform connects to a global network of survey panels, accessing 300m+ respondents instantly—no bottlenecks, just rapid results.
Research breaking down at the c-suite
Decision-grade research demands deep sector expertise, yet it’s often delivered by those with limited C-suite or industry experience, making it less robust under scrutiny.
Decades of expertise in translating insights into action
We draw on top-level government, campaign, and industry experience to design projects that shape strategy at critical moments. We’re not afraid to step out of our lane to give the right advice.
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Ready to transform your insight capabilities?
Speak to us to see how we can 10x the efficiency and impact of your insight lifecycle.
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