Using Focaldata’s powerful AI qualitative engine, VMO2 conducted in-depth, conversational interviews with real respondents from targeted consumer segments. From brief to completed interviews took 48 hours, with data instantly available for querying in AskAI, driving rapid insights.
Products used
Focaldata AI
Geographic coverage
UK
Use cases
_Test
Technological advancements, shifting consumer behaviours, and evolving societal trends are transforming entertainment, reshaping how content is created, distributed, and consumed.
Virgin Media O2 (VMO2), one of the UK’s largest telecoms companies, needed deep insights into consumer motivations, preferences, and pain points across the entertainment landscape. This understanding was essential to align their strategies with customer preferences and uncover new opportunities. However, they faced a critical challenge: Traditional surveys require researchers to pre-program answer options, which can introduce bias regarding which options to include and lead to less candid responses. This jeopardised the capture of authentic customer insights.
Focaldata’s AI-powered market research
200 interviews | 30 minutes average length | 900 pages rich qual data
Using Focaldata’s powerful AI qualitative engine, VMO2 conducted in-depth, conversational interviews with real respondents from targeted consumer segments. From brief to completed interviews took 48 hours, with data instantly available for querying in AskAI, driving rapid insights.
With Focaldata, VMO2 answers critical questions rapidly, setting new industry benchmarks
- 10 new product innovations crowdsourced from customers
- 6 consumer trends mapped to specific customer segments
- 5 key reasons found for why consumers prefer live sports over streaming
"Focaldata AI did more than provide valuable insights into customer preferences, it also greatly improved our research practices. The AI powered, in-depth analysis has empowered us to make rapid, data-driven decisions, ensuring we stay ahead in customer satisfaction and innovation."
Claire Rainey, Head of Insight, Virgin Media O2
Speak to us to see how we can 10x the efficiency and impact of your insight lifecycle.
