Transforming consumer insight with AI

Justin is a pioneer of the use of AI within quantitative research. He’s a seasoned campaigner and product specialist who has worked with clients from ABinBev to HM Cabinet Office and everywhere in between. He holds an MPA from LSE and Columbia, where he focused on Bayesian statistics and machine learning.

Ollie has 12+ years experience building products and scaling consulting teams. Before Focaldata, he was Head of Strategy and Product at S-RM, a £70m+ revenue global cyber and intelligence consultancy for Fortune 500 and FTSE 100 businesses.

In his previous roles, Marco led GTM and Revenue Operations, serving as CRO at Mediaprobe and, before that, at Feedback Loop, a growth research platform later acquired by Disqo. As SVP of Sales and Client Development at Toluna, he played a key role in expanding the client base and driving revenue growth for their restech platform, Toluna Start.

Vincent brings over 20 years of experience in consumer insights, working with global brands like Unilever, Coca-Cola, Mondelez, Pernod Ricard, Facebook, and Disney. Recently, he established the Metrixlab office in Australia and has also worked with Kantar and Ipsos.

Cameron brings over a decade of marketing and communications experience, working with B2B tech companies ranging from dynamic scale-ups and incubators to global brands.

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Mariya ensures each person at Focaldata has everything they need to do the best work of their careers. She’s helped scale several businesses and startups including recent people and talent roles at remote work firm Hofy and live streaming service Twitch (part of Amazon).

AJ is our Business Operations Manager. Prior to joining, AJ worked in similar commercial and people focused roles across other startups and professional services organisations. She is originally from South Africa and completed her studies in Psychology at the University of Pretoria.

Before joining us, Manon was an analyst at a polling startup, primarily serving government and non-profit clients. Before that, she was an editor at GRI, a leading global political analysis publication. She has a BA in History and Politics and an MPhil in Political Science from Cambridge.

Sam is part of our data services group. He is a former project manager at Savanta and worked as a strategic governance executive for education consultancy Strictly Education. He has a MSc in Social Research from Birkbeck, University of London.

Natasha leads Product at Focaldata, having developed leading AI-powered products at Apple, Credit Kudos, and ChAI. She holds an Architecture degree from Cambridge, and completed Chartered Financial Analyst exams during her previous career in equities.

Cristina leads design at Focaldata. She was a programme manager at C40 Cities, a global network of cities committed to confronting climate change. She has a BSc in Psychology from UCL and an MSc in Environmental Technology from Imperial College London.

Alicia partners with our engineering team on key product initiatives and supports our self-serve clients using the platform. She previously worked for the Royal Society of Arts helping to grow and diversity their fellowship community. She has a BA in Liberal Arts from the University of Warwick.

James was Head of Analytics at Populus and founded a polling startup before joining Focaldata. Along the way, he's advised political and business leaders from around the world on public opinion and society – and originated the concept of the "Red Wall".

George joined Focaldata in 2020 and leads our research team. George is a winner of the prestigious MRS Advanced Certificate in Market and Social Research Practice Award. He previously worked at polling firm ICM Unlimited. George has a BA in Human, Social and Political Sciences (HSPS) from Cambridge.

Matt is a Associate Director in our research and analytics group. Originally from South Africa, he’s held various academic and consulting roles in the UK and RSA, including as an associate at the economic consultancy Genesis Analytics. He has a PhD in Philosophy and an MSc in Behavioural and Economic Science (University of Warwick) and an MCom in Economics (University of Cape Town).

Tara is running our data service team on a day-to-day bases. Before joining Focaldata she worked as a Research Director in Madano's insights team helping growing their data science offer. She has a MSc in International Political Economy with Research from the London School of Economics.

Patrick is a prominent data journalist in the UK, whose work has appeared in a variety of leading outlets such as The Economist, UnHerd and The Times. After graduating from King’s College London, Patrick worked in the UK parliament and for a prediction market platform, before joining the Focaldata team in spring 2024.

Anna is part of our data services group. Before joining Focaldata, she previously worked at IFF Research where she specialised in delivery of large quantitative projects. Anna has a BSc in Psychology from the University of Birmingham.

Sophia is part of our Research Services team. Before joining Focaldata, she worked in the policy and public affairs team at Portland Communications. She has an MSc in Politics & Human Rights from the London School of Economics.

Thea is a data analyst in our research team. She previously held a data science role at martech startup Ocula Technologies. She has an MEng in Engineering Mathematics from the University of Bristol.

Nate is a data scientist in our research group. Before Focaldata, they were a social sciences researcher and academic. Nate was awarded an MPhil and then PhD in Politics and International Relations from the University of Cambridge. While there, they conducted original mixed-method research in collaboration with the Cambridge-YouGov Centre for Public Opinion Research. Nate was also a graduate teaching assistant in research methods at UCL.

Bogdan is a member of our data services team with over 7 years of market research experience at Toluna and Human8. He holds a BSc in Psychology from the West University of Timisoara and an MSc in Applied Psychology from Babes-Bolyai University, Romania.

Olivia is part of our research team. She was previously a junior research executive at consumer and business insight firm BVA BDRC. She has an MSc in Applied Psychology and Economic Behaviour and a BSc in Neuroscience from Cardiff University.

Vlad is part of the data services group. He has 5+ years in market research, delivering hundreds of projects in that time. Before Focaldata, he worked for Belgian market research agency InSites Consulting. Vlad has a BSc in Psychology from the West University of Timisoara in Romania, where he was also employed as a research assistant.