Your research should happen at the pace and quality of your most demanding stakeholder. Our AI-powered platform gives clients and our internal teams the ability to 10x their output and ensure insight can power better decisions and faster growth.
Our mission is closing the gap between what organisations believe about the public (consumers, voters, citizens) and reality. We call this the “understanding gap”. We believe better understanding of how and why people act and think can help foster a more dynamic, more generous world.
Justin Ibbett
Founder
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Working on campaigns, I was frustrated by how research was so manual — and therefore slow and clunky. So I started Focaldata to give superpowers to researchers. We want researchers focused on what they do best: advising clients, designing innovative research, producing insights that solve business problems, presenting data back to clients in a way that resonates with them personally. Everything else: we automate. That’s how we close the understanding gap.
Manon Allen
Growth Manager
Before joining us, Manon was an analyst at a polling startup, primarily serving government and non-profit clients. Before that, she was an editor at GRI, a leading global political analysis publication. She has a BA in History and Politics and an MPhil in Political Science from Cambridge.
Justin Ibbett
Founder and CEO
Justin is a pioneer of the use of AI within quantitative research. He’s a seasoned campaigner and product specialist who has worked with clients from ABinBev to HM Cabinet Office and everywhere in between. He holds an MPA from LSE and Columbia, where he focused on Bayesian statistics and machine learning.
Ed Keller
Senior Advisor
Ed is one of the foremost experts in consumer insights, supporting our US expansion as well as other strategic client initiatives. He has over 35 years of experience in the market research industry, including as CEO of several leading insight agencies. Ed has been inducted into the Market Research Council Hall of Fame.
Mousom Dhar Gupta
VP Engineering
Mousom leads our engineering team. He has 16+ years of experience leading cross-functional teams and building and shipping large distributed systems for Amazon, Meta, AirBnB and Stripe.
Alicia Barbe
Product Manager
Alicia partners with our engineering team on key product initiatives and supports our self-serve clients using the platform. She previously worked for the Royal Society of Arts helping to grow and diversity their fellowship community. She has a BA in Liberal Arts from the University of Warwick.
Daniel Robertson
Senior Advisor
Dan leads our growth in Canada. He is a comms leader with over 30 years experience in government and advising corporate and non-profits. He has served as the Canadian PM's Director of Strategic Communications. For public services, he was awarded the Queen's Diamond and Platinum Jubilee medals.
Peter Logg
Senior Software Engineer
Peter is a lead backend engineer at Focaldata. Peter was part of Focaldata’s team that delivered MRP analysis during the 2019 General Election. Before Focaldata, Peter was a data scientist at Photobox, an online photo company (owner of Moonpig). Peter has a PhD in condensed matter physics from the University of Cambridge, and an MSci in theoretical physics from Imperial College London.
James Kanagasooriam
Chief Research Officer
James was Head of Analytics at Populus and founded a polling startup before joining Focaldata. Along the way, he's advised political and business leaders from around the world on public opinion and society – and originated the concept of the "Red Wall".
Thea Barnes
Data Scientist
Thea is a data analyst in our research team. She previously held a data science role at martech startup Ocula Technologies. She has an MEng in Engineering Mathematics from the University of Bristol.
George Pinder
Head of Data Services
George heads up our data services group. George is a winner of the MRS Advanced Certificate in Market and Social Research Practice Award. He previously worked as a senior researcher at ICM Unlimited. George has a BA in Human, Social and Political Sciences (HSPS) from Cambridge.
Oliver Sheinwald
COO
Ollie has 12+ years experience building products and scaling consulting teams. Before Focaldata, he was Head of Strategy and Product at S-RM, £70m+ revenue global cyber and intelligence consultancy for Fortune 500 and FTSE 100 businesses.
Alexandra Jonsson (AJ)
BizOps Manager
AJ is our Business Operations Manager. Prior to joining, AJ worked in similar commercial and people focused roles across other startups and professional services organisations. She is originally from South Africa and completed her studies in Psychology at the University of Pretoria
Anna Bayley
Research Manager
Anna is part of our data services group. Before joining Focaldata, she previously worked at IFF Research where she specialised in delivery of large quantitative projects. Anna has a BSc in Psychology from the University of Birmingham.
Olivia Brookes
Research Executive
Olivia is part of our research team. She was previously a junior research executive at consumer and business insight firm BVA BDRC. She has an MSc in Applied Psychology and Economic Behaviour and a BSc in Neuroscience from Cardiff University.
Luke Harris
Senior Software Engineer
Luke works in our AI-native product group. Before Focaldata Luke has spent over 6 years in the financial sector building core banking systems, payments hardware and trading platforms. His experience spans startups, scale-ups and large corporations including Thought Machine, and TradingView.
Sophia Ring
Senior Research Executive
Sophia is part of our Research Services team. Before joining Focaldata, she worked in the policy and public affairs team at Portland Communications. She has an MSc in Politics & Human Rights from the London School of Economics.
Slava Karnaukh
Frontend Tech Lead
Slava is the frontend tech lead at Focaldata. Based in Ukraine, Slava has 9+ years experience in product development and software engineering. He has an MSc in Economic Cybernetics from the Kyiv National Economic University.
Vlad Pandur
Senior Research Executive
Vlad is part of the data services group. He has 5+ years in market research, delivering hundreds of projects in that time. Before Focaldata, he worked for Belgian market research agency InSites Consulting. Vlad has a BSc in Psychology from the West University of Timisoara in Romania, where he was also employed as a research assistant.
Mariya Hristova
People + Operations Lead
Mariya ensures each person at Focaldata has everything they need to do the best work of their careers. She’s helped scale several businesses and startups including recent people and talent roles at remote work firm Hofy and livestreaming service Twitch (part of Amazon).
Ben Lobo
Data Scientist
Ben is one of the leading MRP specialists in the UK. He has a PhD in MRP from Royal Holloway, University of London and an MA in Social and Political Theory from the University of East Anglia. He previously worked in data analysis at Populus for three years.
Adam Higgins
Software Engineer
Adam is working on Focaldata's MRP capabilities. He joined from the University of York where he was awarded a PhD in Mathematics. Before his PhD, Adam completed a Masters of Mathematics at the University of Oxford
Iordanis Paschalidis
Software Engineer
Iordanis hold a BSc in Computer Science from the University of Hertfordshire. He worked at Shell, where he contributed to their electric vehicle charging solution and at Curve where he worked on the launch of their US product.
Guy Miscampbell
Head of Political and Social Research
Guy leads our Political and Social research team. He has previously worked as a Special Adviser in 10 Downing Street and the Department for Education, run data operations for the 2021 Canadian federal election campaign, and over the last decade has worked across think-tanks, legislatures, and governments in three countries.
Kiran Shahzad
Software Engineer
Kiran has joined Focaldata's core quant research platform as a Software Engineer. She has previously worked across fintech including UBS, BlackRock and Vitol in either a Backend or Full-Stack Engineer capacity. She has a BSc(Eng) in Information and Communication Technologies from Queen Mary University of London.
Nate Roundy
Research Manager
Nate is a data scientist in our research group. Before Focaldata, they were a social sciences researcher and academic. Nate was awarded an MPhil and then PhD in Politics and International Relations from the University of Cambridge. While there, they conducted original mixed-method research in collaboration with the Cambridge-YouGov Centre for Public Opinion Research. Nate was also a graduate teaching assistant in research methods at UCL.
Nate Higgins
Senior Software Engineer
Nate has 10+ years experience building web applications using modern tech stacks. His experience spans startups, digital agencies, and major companies like The Times. Nate is actively involved in public service and serves as a local councillor in east London for the Green Party.
Gokul Chandrasekaran
Senior Software Engineer
Gokul has 10+ years experience as a software engineer working in India, Australia and now the UK. He previously co-founded a martech startup in Sydney. Gokul has also worked as an instructor at General Assembly, where he mentored the next generation of software professionals.
Cristina Miclea
Design Lead
Cristina leads design at Focaldata. She was a programme manager at C40 Cities, a global network of cities committed to confronting climate change. She has a BSc in Psychology from UCL and an MSc in Environmental Technology from Imperial College London.
Aaron Conway
Senior Software Engineer
Aaron is a frontend engineer at Focaldata. He previously worked at healthtech startup Thriva Health as well as co-hosting his own podcast called The Third Wheel. He has an MEng in Computer Science from the University of Warwick.
Evie Christiansen
Machine Learning Engineer
Evie was previously an applied scientist in machine learning research at the digital identity startup Onfido and a former fellow at Fellowship.ai, a leading ML programme. She has a MSc in Computing Science from Imperial College London and a BSc in Physics with Theoretical Physics from King’s College London.
James Large
Machine Learning Engineer
James is part of our new product group. He previously worked as an ML engineer at the fintech startup AlfaIQ. Before that he was a research associate at the University of East Anglia where he was awarded his PhD in Computer Science.
Sam Williams
Growth Executive
Sam is part of our data services group. He is a former project manager at Savanta and worked as a strategic governance executive for education consultancy Strictly Education. He has a MSc in Social Research from Birkbeck, University of London.
Andrei Prodaniuc
Software Engineer
Andrei is a frontend engineer at Focaldata. Based on Timisoara, Romania, he has 8+ years experience in software development. Andrei has a MEng in Computer Software Engineering from the Polytechnic University of Timisoara.
Matt Chennells
Research Manager
Matt is a research manager in our research and analytics group. Originally from South Africa, he’s held various academic and consulting roles in the UK and RSA, including as an associate at the economic consultancy Genesis Analytics. He has a PhD in Philosophy and an MSc in Behavioural and Economic Science (University of Warwick) and an MCom in Economics (University of Cape Town).
Natasha Nussbaum
Head of Product
Natasha leads Product at Focaldata, having developed leading AI-powered products at Apple, Credit Kudos, and ChAI. She holds an Architecture degree from Cambridge, and completed Chartered Financial Analyst exams during her previous career in equities.
Tara Lohmann
Associate Director
Tara is running our data service team on a day-to-day bases. Before joining Focaldata she worked as a Research Director in Madano's insights team helping growing their data science offer. She has a MSc in International Political Economy with Research from the London School of Economics.
Vincent Blaney
Head of Consumer Research
Vincent brings over 20 years of experience in consumer insights, working with global brands like Unilever, Coca-Cola, Mondelez, Pernod Ricard, Facebook, and Disney. Recently, he established the Metrixlab office in Australia and has also worked with Kantar and Ipsos.
Bogdan Isac
Senior Research Executive
Bogdan is a member of our data services team with over 7 years of market research experience at Toluna and Human8. He holds a BSc in Psychology from the West University of Timisoara and an MSc in Applied Psychology from Babes-Bolyai University, Romania.
Marco Pasqualina
Managing Director
In his previous roles, Marco led GTM and Revenue Operations, serving as CRO at Mediaprobe and, before that, at Feedback Loop, a growth research platform later acquired by Disqo. As SVP of Sales and Client Development at Toluna, he played a key role in expanding the client base and driving revenue growth for their restech platform, Toluna Start.
Cameron Shepherd
Marketing Lead
Cameron brings a decade of marketing and communications experience across three global B2B tech companies, specialising in data governance and technologies developed at the intersection of science and academia.
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