Blogs

As we near 2035, technology is evolving rapidly, shaping how we live, work, and play. Our research explores consumer expectations for future tech—focusing on wearable and portable devices, smart home innovations, and entertainment advancements. Using a mixed-methods approach (800 quant, 100 qual), we examine attitudes toward recent developments, brand favourability, and future product demand, including an ad test for the Apple Vision Pro. This month, we’re diving into wearable and portable tech.

By way of rounding off 2024 and in the spirit of self-reflection, we’ve compiled some lessons and observations from a year watching politics and opinion polling.

Focaldata has conducted a nationally representative poll with 3,005 German voters and a poll with 2,046 individuals who indicated that they will or considering voting for the CDU/CSU in February 2025

2024 has been a milestone year! We launched Focaldata AI, transforming consumer research for brands like Estée Lauder and Virgin Media O2, earning an MRS award nomination and joining the 2024 Upscale cohort. Our political and social research, including UK election insights and a study with King’s College London, made a real impact. We also grew our team with experts like Marco Pasqualina and Nick Graham.

As an insights professional, you juggle endless requests and spend weeks navigating priorities and email back-and-forths. But what if brief to in-field took just 30 minutes, with interviews done in hours? With our end-to-end research platform, it’s now a reality.

Jaguar’s recent rebrand has received a frosty reception from consumers, with many questioning the relevance of the company’s new advert and logo design.

Care Not Killing commissioned Focaldata to survey a 5,000 person nationally representative sample of the GB population.