AI-powered research, from concept to insight.
Consumer research has never been so fast and easy. Imagine: 5 markets, 200 qual interviews, completed in 6 hours with zero email back-and-forth – all on one platform.
Trusted by 100+ leading brands, campaigns and agencies
What our customers say
Our customers use Focaldata AI to gain near-instant access to consumer opinions to conduct early-stage trend discovery, guide product development, and test creative.
“Focaldata AI did more than provide valuable insights into customer preferences, it also greatly improved our research practices. The AI powered, in-depth analysis has empowered us to make rapid, data-driven decisions, ensuring we stay ahead in customer satisfaction and innovation.”
“Focaldata AI's ability to interpret briefs, create discussion guides, and rapidly interview hundreds of high-quality panellists was impressive, even demonstrating emotional sensitivity in handling challenging audiences and topics.”
"Leveraging AskAI allowed me to interrogate all 50 qualitative depth interviews in real time. With these insights, we took decisive action for our product launch, updating the product name and prioritising comms messaging within 24 hours of the study’s launch."
Why Focaldata AI
As an insights professional, you're trapped in an endless cycle of research requests–battling priorities, drowning in email threads, and watching timelines stretch. What if brief-to-field took just 30 minutes, with interviews completed in 2 hours. With our end-to-end research platform, it's now a reality.
Instant insight planning
Start scoping your research projects in seconds through our intuitive chat interface. Your co-worker will help define objectives, recommend methodologies, and generate detailed sampling and cost plans—all in minutes.
AI-powered depth interviews
Let your AI co-worker conduct in-depth interviews, asking probing follow-up questions to uncover deeper insights and capture nuanced perspectives.
Ask & analyse
Ask questions in plain English and let our AI analysis engine do the heavy lifting. It uncovers key themes, connects insights across interviews, and delivers actionable recommendations.
Insights on demand
Generate growth insights seamlessly
Focaldata AI helps generate the insights that grow brands, launch great products, win campaigns and convert audiences.
Consumer trends
- Early discovery
- Trend exploration
- Consumer dynamics
New products
- Concept ideation
- NPD
- Shopper insight
Messaging & ads
- Audience profiling
- Ad ideation
- Tagline ideation
Campaign plans
- Audience profiling
- Media consumption
- Concept testing
Tracking
- NPS
- Sentiment tracking
- Brand funnel
The full power of an agency, available anytime
Tell your co-worker your research needs, and it will design, execute, and deliver expert consumer insights.
1. Your co-worker builds a perfect plan
Input your business objective, and your co-worker builds a detailed research plan covering goals, methodology, audience, pricing, and timelines. No need for a brief or discussion guide—it generates those for you.
2. Conducts in-depth interviews
It recruits the audience, conducts expert-level interviews, asks probing follow-ups, and screens for quality.
3. Presents insights for deep analysis
Your AI co-worker synthesises real consumer language and verbatims to uncover key themes and quotes. Query in natural language to discover winning messages for your next campaign, and export killer insights in a report.
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Ready to transform your insight capabilities?
Speak to us to see how we can 10x the efficiency and impact of your insight lifecycle.
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