Focaldata AI helps insight teams at enterprises to ideate, design research, collect data and analyse results at scale.
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Focaldata AI helps generate the insights that grow brands, launch great products, win campaigns and convert audiences.
We do this by helping clients to segment audiences, explore consumer trends, test creative and messaging, model data, and then track everything from brands to public opinion, and much more.
CONSUMER TRENDS
◦ Early discovery
◦ Trend exploration
◦ Consumer dynamics
NEW PRODUCTS
◦ Concept ideation
◦ NPD
◦ Shopper insight
MESSAGING & ADS
◦ Audience profiling
◦ Ad ideation
◦ Tagline ideation
CAMPAIGN PLANS
◦ Audience profiling
◦ Media consumption
◦ Concept testing
TRACKING
◦ NPS
◦ Sentiment tracking
◦ Brand funnel
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Through Focaldata AI we were able to test our messaging in an extremely efficient and effective way. The constructive feedback helped us finesse our messaging.
Kimberley Koh
Consumer Insights Director @ Dairy Farmers of Wisconsin
Our end-to-end AI platform turns your business objectives into actionable insight — at the pace of your most demanding stakeholder.
Input your business objective, and the co-worker works with you to produce a detailed research plan including methodology, audience, pricing and timelines.
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The AI co-worker recruits the audience, conducts expert-level interviews, asks dynamic follow-up questions, gathers quant answers, and screens for quality.
The co-worker analyses the data and delivers actionable expert findings based on your brief. Ask unlimited insight questions to dig deeper into the why, get back instant answers.
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Insight teams can add enormous value to enterprises when focused on business-critical insight challenges. Focaldata AI automates the insight flow — freeing up insight teams to flex their creativity and customer empathy.
Insight needs to get “the why”. Focaldata AI allows you to acquire hundreds of insight-rich interviews in a matter of hours and then ask unlimited questions to dig deeper into underlying trends and behaviour.
Businesses demand fast-paced consumer-led decision-making to unlock growth. Our co-worker enables every researcher to acquire decision-grade insight at blistering pace — and meet the demands of stakeholders every time.
“
Focaldata AI provided insights into customer preferences but also improved our research practices. The depth of analysis has empowered us to make rapid-turnaround data-driven decisions, ensuring we remain at the forefront of customer satisfaction and innovation. This approach significantly reduced the time and resources typically required for such research.
Claire Rainey
Head of Insight @ Virgin Media O2
Speak to us to see how we can 10x the efficiency and impact of your insight lifecycle.
