Customers

The research engine behind trailblazing businesses, agencies and campaigns

Together with our customers, we uncover breakthrough insights.

Uncovering novel insights that shape business strategy

Qual at scale delivered insights in 24 hours
Behavioural insights helped Westwood One’s advertisers respond at pace
Consumer insights backed quant findings to uncover the ‘why’

“Conducting 200 qualitative interviews and analysing 100 hours of transcripts for insights? Impossible! Enter Focaldata AI. In just one day, we uncovered several key findings–one of which was a real head-turner.”

Pierre Bouvard

Chief Insights Officer

Generating creative insights for launch of new skincare brand

High-quality research brief and guide created in 15 minutes.
Real-time analysis of 100s of interviews via chat-based interface.
24 hours to generate insights that led to a product name change and refined messaging.

“Focaldata AI allowed me to analyse all 50 qualitative depth interviews in realtime through an intuitive chat-based interface. As a result, we took immediate action on the product launch—updating the product name and prioritising communication messaging–all within 24 hours of initiating the study.”

David Took

Head of Insights and Innovation: APAC

Brief to actionable insights in 48hours

10 new product innovations crowdsourced from customers
6 consumer trends mapped to specific customer segments
5 key reasons found for why consumers prefer live sports over streaming

“Focaldata AI did more than provide valuable insights into customer preferences, it also greatly improved our research practices. The AI powered, in-depth analysis has empowered us to make rapid, data-driven decisions, ensuring we stay ahead in customer satisfaction and innovation.”

Claire Rainey

Head of Insight

Qualitative insights at scale cutting costs and time

Live AI-generated research brief improved planning and research outcomes.
AI-moderated interviews boosted engagement on sensitive topics.
Actionable insights are driving product strategy.

“Its ability to interpret briefs, create discussion guides, and rapidly interview hundreds of high-quality panellists was impressive, even demonstrating emotional sensitivity in handling challenging audiences and topics.”