Centre for Cities uncovers the relationship between workers and employers in 4 global cities

Centre for Cities wanted to uncover the views of workers and employers in four cities – London, Paris, Singapore and New York. They had strict geographical criteria for recruitment: individuals could only qualify for the survey if they worked in the central business district of these cities. Collecting data at this level of local specificity while maintaining robust sample sizes (200+) is usually very difficult. It depends on having a large enough respondent base that a provider can deliver representative samples even when combining strict recruitment criteria –  like geography and workplace seniority.

Focaldata’s Data Services team used our platform to successfully define the audience groups across the four geographies. We leveraged our employment profiling criteria, along with geographical targeting to ‘London borough’ level in the UK, to isolate our target respondents with a high degree of accuracy.

Focaldata delivered a dataset covering 3,500 employees, 850 decision-makers across 4 cities in under a week. The team helped Centre for Cities land an ambitious report with over 16 mentions in elite newspapers (The Financial Times, The Telegraph, Politico) in the 7 days following release.