Blogs

Following the first presidential debate between Donald Trump and Kamala Harris, we used our qualitative research tool, Focaldata AI, to gather debate viewers’ opinions on the event.

The first public US presidential election MRP poll from Focaldata finds that Donald Trump is narrowly on course for a second term in the White House, defeating Democratic candidate Kamala Harris.

Imagine you’re launching a time-critical political campaign and want to gather some information to write your survey. There’s no time for focus groups: the vote is only a few weeks away and your qual recruiters can’t convene the key swing groups you really need. What do you do?

On Thursday 22nd August, we hosted a webinar live from Chicago on on the state of the US presidential race. Listen back to the discussion inside primer on the presidential race, the state of US polling and a walk-through our own recent swing state polls.

Under the UK’s first-past-the-post electoral system, some votes matter more than others. In this Bi_Focal, we look at the highly-efficient, highly-volatile 'super-demographics' that have an outsized effect on election results.

We have completed our post-election analysis of the 2024 general election. Based on fieldwork from 52,907 respondents, we’ve weighted the responses to match the demographics and results in each region of Great Britain. View the analysis now.