Consumer and Brand Research

Frictionless research at scale

We harness our platform’s capabilities to deliver high-quality, tailored research with the speed and efficiency of off-the-shelf solutions.

What our customers say

Our customers use Focaldata AI to gain near-instant access to consumer opinions to conduct early-stage trend discovery, guide product development, and test creative—all while maximising their budget through real-time cost estimates and live audience feasibility.

David Took
Head of Insights and Innovation @ Edgewell Personal Care
"Leveraging AskAI allowed me to interrogate all 50 qualitative depth interviews in real time. With these insights, we took decisive action for our product launch, updating the product name and prioritising comms messaging within 24 hours of the study’s launch."
Pierre Bouvard
Chief Insights Officer @ Westwood One
“Conducting 200 qualitative interviews and analysing 100 hours of transcripts for insights? Impossible! Enter Focaldata AI. In just one day, we uncovered several key findings–one of which was a real head-turner.”
Kimberley Koh.
Kimberley Koh
Consumer Insights Director @ Dairy Farmers of Wisconsin
"Through Focaldata AI we were able to test our messaging in an extremely efficient and effective way. The constructive feedback helped us finesse our messaging."

Partnering for success

Our technology eliminates inefficient processes, freeing our team to focus on understanding your needs and providing tailored research.

Qual + Quant intelligence

Need to understand consumer behaviour, test product benefits, or spark creative inspiration? Our team uses both our AI-powered qualitative and quantitative platforms to explore, ideate, and engage with your audience – delivering representative results in under 24 hours.

Insights on demand

Transform research goals into interview-ready guides in minutes, not days. Run hundreds of AI-moderated, in-depth interviews with your target audience within hours—delivering rich qualitative data fast and outcomes ready for quantitative testing.

Smart, streamlined research

Our tech automates the manual parts of research—sourcing respondents, managing fieldwork, fulfilling quotas, ensuring data quality, and processing results. This frees up our consultants to focus entirely on delivering the insights you need, without the inefficiencies of multiple delivery teams bogged down by processes.

Consumer insights at scale

Engaging the right audience is essential, and our quantitative and qualitative panel connections make it possible. Our quantitative platform reaches over 100 million people across 4,600+ panels in 120+ markets. Meanwhile, our qualitative panel offers extensive global coverage, with recruited and incentivised participants ready to provide rich insights.

Use cases

Discover. Understand. Test.

Focaldata AI helps generate the insights that grow brands, launch great products, win campaigns and convert audiences.

Discover consumer trends

Gain deep insights into how consumers interact with products, their behaviours, and underlying attitudes, while uncovering early-stage trends that drive these interactions.

Drive product innovation

Co-create with AI to generate and refine concepts, using consumer feedback to shape the product development lifecycle and align with market needs.

Optimise ad and creative

Test and refine creative to find winning messages, from initial ideas to final execution, while fine-tuning brand strategy, positioning, and performance.

Latest news

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Focaldata AI
Analysis
Bi_Focal #21: Four lessons from a year in research
Bi_Focal #21: Four lessons from a year in research
Focaldata AI
Focaldata AI
AI-powered research: From brief to insight in hours, all on one platform
AI-powered research: From brief to insight in hours, all on one platform
Focaldata AI
Analysis
Public sees Jaguar’s ‘confusing’ and ‘clinical’ rebrand as major misstep
Public sees Jaguar’s ‘confusing’ and ‘clinical’ rebrand as major misstep
Focaldata AI
Focaldata AI
How Westwood One used Focaldata AI to capture deep insights
How Westwood One used Focaldata AI to capture deep insights
Focaldata AI
Analysis
Bi_Focal #20: Is there an anti-growth coalition in Britain?
Bi_Focal #20: Is there an anti-growth coalition in Britain?
Focaldata AI
Analysis
The Mood of the Swing States: U.S. Election Analysis from Focaldata & Signal AI
The Mood of the Swing States: U.S. Election Analysis from Focaldata & Signal AI
Focaldata AI
Analysis
How does the Kamala Harris coalition differ from Joe Biden’s?
How does the Kamala Harris coalition differ from Joe Biden’s?
Focaldata AI
Analysis
Why the polls may be overestimating Kamala Harris' lead
Why the polls may be overestimating Kamala Harris' lead
Focaldata AI
Focaldata AI
3 ways Focaldata’s depth qual AI replaces expensive focus groups in your campaigns
3 ways Focaldata’s depth qual AI replaces expensive focus groups in your campaigns

Ready to transform your insight capabilities?

Speak to us to see how we can 10x the efficiency and impact of your insight lifecycle.

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