Blogs

Focaldata has conducted a nationally representative poll with 3,005 German voters and a poll with 2,046 individuals who indicated that they will or considering voting for the CDU/CSU in February 2025

2024 has been a milestone year! We launched Focaldata AI, transforming consumer research for brands like Estée Lauder and Virgin Media O2, earning an MRS award nomination and joining the 2024 Upscale cohort. Our political and social research, including UK election insights and a study with King’s College London, made a real impact. We also grew our team with experts like Marco Pasqualina and Nick Graham.

As an insights professional, you juggle endless requests and spend weeks navigating priorities and email back-and-forths. But what if brief to in-field took just 30 minutes, with interviews done in hours? With our end-to-end research platform, it’s now a reality.

Jaguar’s recent rebrand has received a frosty reception from consumers, with many questioning the relevance of the company’s new advert and logo design.

Care Not Killing commissioned Focaldata to survey a 5,000 person nationally representative sample of the GB population.

Since the start of the year, the team at Focaldata has been working on our state polls and MRP for the US presidential election, alongside analysing other methods of forecasting the election like early voting and fundamentals.

For IIEX AI, Focaldata AI’s Managing Director, Marco Pasqualina, joined Pierre Bouvard, Chief Insights Officer at Cumulus Media and Westwood One, to discuss their innovative collaboration, leveraging AI to transform how they analyse and understand podcast consumption.

Key findings: When comparing AI-powered election media coverage and swing state polling data, Signal AI and Focal Data analysis found that… Harris consistently outperforms Trump in media sentiment in every swing state, but Trump leads in voter polls in three swing states. Perhaps because she’s the lesser-known candidate, Harris is seen as a more polarizing figure across all states. Jobs and the economy emerge as the most polarized issue, while national security and race relations are, at least through the lens of the election, less fraught.