Blogs

The Tory party has an identity crisis right now. Partly that’s because there’s confusion about their heartlands, what support they can rely on, and also which leaders have won them increased vote share in the past.

Bi_Focal returns: this time, we take a look at how the British people see their leaders - and what characteristics they're looking for, come an election

We've introduced minute-by-minute pricing to help make research budgets go further. And we've added section randomisation to complement question randomisation, further reducing ordering bias in surveys.

This week, I take a deep look at Scottish politics to see just how much trouble the SNP are really in.

A spotlight on highly impactful reporting and campaigns by our clients UnHerd and Onward. UnHerd's deep dive into the state of British culture and a groundbreaking report on trust in local areas by the think tank Onward.

We're the first platform to offer automated, rigorous weighted data – so you can start exploring fully representative data even sooner. And we've added the ability to publish your results online – so you can share them more widely.

I 'stress test' predictions of a Labour victory, using historically proven methods to see what they tell us about Conservative support.

I take a look at the impact of boundary changes in England, Wales and Scotland. At first it might seem that not much changes, but beneath the surface there’s a strong upside for the Conservative party. For those of you more interested in the politics of identity I also take a look at the latest census data on ethnicity and assimilation – some of the results may surprise you.