Introducing the world’s first AI co-worker for consumer insight.

Share your objectives, and watch as it instantly builds a plan, conducts 100s of in-depth interviews, and delivers insights to your team.

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Trusted by 100+ leading brands, campaigns and agencies

What our customers say

Our customers use Focaldata AI to gain near-instant access to consumer opinions to conduct early-stage trend discovery, guide product development, and test creative—all while maximising their budget through real-time cost estimates and live audience feasibility.

Claire Rainey

Head of Insight @ Virgin Media O2

“Focaldata AI did more than provide valuable insights into customer preferences, it also greatly improved our research practices. The AI powered, in-depth analysis has empowered us to make rapid, data-driven decisions, ensuring we stay ahead in customer satisfaction and innovation.”

Jonathan Wood

Head of Insight and Strategy @ Money Group plc

“Focaldata AI's ability to interpret briefs, create discussion guides, and rapidly interview hundreds of high-quality panellists was impressive, even demonstrating emotional sensitivity in handling challenging audiences and topics.”

David Took

Head of Insights and Innovation @ Edgewell Personal Care

"Leveraging AskAI allowed me to interrogate all 50 qualitative depth interviews in real time. With these insights, we took decisive action for our product launch, updating the product name and prioritising comms messaging within 24 hours of the study’s launch."

How focaldata ai works

The full power of an agency, available anytime

Tell your co-worker your research needs, and it will design, execute, and deliver expert consumer insights.

1. Your co-worker builds a perfect plan

Input your business objective, and your co-worker builds a detailed research plan covering goals, methodology, audience, pricing, and timelines. No need for a brief or discussion guide—it generates those for you.

2. Conducts in-depth interviews

It recruits the audience, conducts expert-level interviews, asks probing follow-ups, and screens for quality.

3. Presents insights for deep analysis

Your AI co-worker synthesises real consumer language and verbatims to uncover key themes and quotes. Query in natural language to discover winning messages for your next campaign, and export killer insights in a report.

Why Focaldata AI

Augment your team and say “Yes” to more requests

Accessible anytime, Focaldata Al allows insight teams to say 'Yes!' to more requests from brand, innovation, and product stakeholders.

Status Quo

Racing against stakeholder demands

Stakeholders want answers now, but DIY tools fail twice: they're too complex to master and force you to choose between speed or quality.

Robust qual insights in hours

Tell your co-worker your objectives and it'll turn them into actionable consumer insights in hours, not weeks. From brief to in-field takes 30 minutes, with interviews completed in hours.

Research requests keep mounting

As organisations become more data-driven, insight teams are inundated with requests from stakeholders, creating resource constraints and challenges in prioritising tasks.

Smarter project planning

Maximise team efficiency: Get instant quotes, skip the email ping-pong with agencies, and launch more projects.

Insight not actionable

‍Too often, pages of transcripts are hard to digest and not actionable for marketers and other stakeholders.

AI generates winning messages and campaign ideas

Turn insights into action with automated recommendations for marketing ideas, ad taglines, and product strategies.

Too much admin. Not enough impact.

Insight teams are tied up with repetitive tasks, leaving little time for high-value work.

Free your team to focus on what truly matters

Let our co-worker handle research planning and mundane tasks, so your team can focus on high-impact work like strategy, analysis, and storytelling.

Qual project are expensive

Qual projects take 4-6 weeks and can be expensive due to time-consuming recruitment, moderation, and analysis.

Automated qual at a better price than agencies

Your co-worker handles everything—recruitment, moderation, and analysis—delivering rich insights in hours at a fraction of the cost of traditional methods.

Use cases

Discover. Understand. Test.

Focaldata AI helps generate the insights that grow brands, launch great products, win campaigns and convert audiences.

Discover consumer trends

Gain deep insights into how consumers interact with products, their behaviours, and underlying attitudes, while uncovering early-stage trends that drive these interactions.

Drive product innovation

Co-create with AI to generate and refine concepts, using consumer feedback to shape the product development lifecycle and align with market needs.

Optimise ad and creative

Test and refine creative to find winning messages, from initial ideas to final execution, while fine-tuning brand strategy, positioning, and performance.

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Focaldata AI in action: Customer stories

Our customers use Focaldata AI to answer marketing, growth, and product questions at unprecedented speed and scale.

Learn how MoneySuperMarket used Focaldata AI to capture qualitative insights at scale and pace, significantly cutting costs and time compared to traditional methods.

Live AI-generated research brief improved planning and research outcomes.
AI-moderated interviews boosted engagement on sensitive topics.
Actionable insights driving product strategy.

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Edgewell used Focaldata AI to guide product benefit choices for packaging and to brief their creative agency on Above The Line (ATL) communications for the launch of their new skincare brand.

High-quality research brief and guide created in 15 minutes.
Real-time analysis of 100s of interviews via chat-based interface.
24 hours to generate insights that led to a product name change and refined messaging.

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Discover how VMO2 used Focaldata AI to go from brief to actionable insights in just 48 hours, with data instantly available for querying in AskAI, driving rapid insights into the entertainment landscape.