Supercharge your qual and quant insight

Fusing AI with human expertise to help you make faster, smarter decisions.

Augment your insight with our AI-powered platform and expert research team

Quant

Rapid research, robust results

Collect rigorous data with complex survey research across 130+ markets – all the heavy lifting automated.

QUAL

Human stories at scale

Get AI assistance with qual research design, interview moderation, and analysis, extracting deep insights from hundreds of respondents in hours.

Why Focaldata

Deliver actionable insights to stakeholders without sacrificing speed or quality

‍Unrivalled client service

Responsive and consultative by default. We reply to all client emails in under 30 minutes.

AI built for insight

No generic AI tooling. Get to insight faster with AI optimised for expert researchers.

Work your way

Use our platform self-serve. Or get our team to collect data or deliver insights for you.

Robust data for confident calls

We remove 35% of poor data through 7 layers of automated checks.

Get real insight in days

Launch in minutes. Field globally. See results in days.

Global reach, niche access

312 million authenticated respondents across 130+ countries. Target general population to niche consumer audiences.

Capabilities

Solutions for every step – from discovery to testing to measurement

Brand tracking

Track awareness, favourability and campaign lift in real time across markets. Trackers go live in hours, not weeks, so you can stay ahead in fast-moving markets.

Brand tracking

Audience profiling

Get a complete view of who your audience is and what drives them, with quantitative and qualitative insights in one place. Our behavioural and psychographic segmentation sharpens targeting and optimises media strategy.

Audience profiling

Content testing

Test campaign ideas, creative assets and messaging before you go live. Fine-tune based on real consumer reactions and avoid surprises with multi-market testing and fast feedback loops.

Content testing

Campaign tracking

Understand what works, what doesn't, and how to win hearts, minds, or votes. Perfect for communications teams and advocacy groups who need insights that drive strategy.

Campaign tracking

Product validation

Generate and refine ideas using real feedback to shape product development and align with market needs. From concept to execution, we help you test features, packaging and propositions quickly.

Product validation

Policy research

Work with our expert team on campaigns, policy and public affairs. We've supported 40+ political campaigns, NGOs and government bodies – delivering polling and insight that drives high-stakes strategy.

Policy research
Claire Rainey
“The Focaldata platform did more than provide valuable insights into customer preferences, it also greatly improved our research practices. The AI-powered, in-depth analysis has empowered us to make rapid, data-driven decisions, ensuring we stay ahead in customer satisfaction and innovation.”
Claire Rainey
Head of Insight, Virgin Media O2

Customer stories

Charities Aid Foundation
Focaldata AI
Charities Aid Foundation charts how, where and why the world gives – with 56,000 individuals surveyed in 101 countries
Charities Aid Foundation charts how, where and why the world gives – with 56,000 individuals surveyed in 101 countries
Joseph Rowntree Foundation
Focaldata AI
Bridging the care expectation gap: how JRF used Focaldata to surface public insight
Bridging the care expectation gap: how JRF used Focaldata to surface public insight
Focaldata AI
Uncovering the hidden drivers of workforce dropout
Uncovering the hidden drivers of workforce dropout
FOX Sports company logo
Focaldata AI
FOX Sports used Focaldata AI to find the fans that mattered most
FOX Sports used Focaldata AI to find the fans that mattered most
Focaldata AI
Social Market Foundation collects 29,000 data points across 15 markets in 5 days
Social Market Foundation collects 29,000 data points across 15 markets in 5 days
Which? logo
Focaldata AI
How Which? collected robust data on ethnic minority consumers
How Which? collected robust data on ethnic minority consumers
Focaldata AI
IPA uses Focaldata AI for deeper insights into consumer media habits
IPA uses Focaldata AI for deeper insights into consumer media habits
Focaldata AI
Edgewell uses Focaldata AI to generate creative insights for launch of new skincare brand
Edgewell uses Focaldata AI to generate creative insights for launch of new skincare brand
Focaldata AI
Enhancing customer experience at MoneySuperMarket with Focaldata AI
Enhancing customer experience at MoneySuperMarket with Focaldata AI
Focaldata AI
Social Market Foundation use Focaldata AI to land groundbreaking research on young people
Social Market Foundation use Focaldata AI to land groundbreaking research on young people
Focaldata AI
Fairness Foundation uses Focaldata AI to unpack difficult concepts
Fairness Foundation uses Focaldata AI to unpack difficult concepts
Centre for Cities logo.
Focaldata AI
Centre for Cities uncovers the relationship between workers and employers in 4 global cities
Centre for Cities uncovers the relationship between workers and employers in 4 global cities
Mediahub logo.
Focaldata AI
Delivering weekly multi-market brand tracking for Mediahub
Delivering weekly multi-market brand tracking for Mediahub
Hope not Hate logo.
Focaldata AI
Powering local-level campaigning with Hope not Hate with 20,000-person MRP analysis
Powering local-level campaigning with Hope not Hate with 20,000-person MRP analysis
AMV BBDO logo.
Focaldata AI
Helping AMV BBDO win new pitches with RSPCA through lightning fast quant data
Helping AMV BBDO win new pitches with RSPCA through lightning fast quant data
GSCC logo.
Focaldata AI
Helping GSCC with flash 24-hour polling to drive the green agenda
Helping GSCC with flash 24-hour polling to drive the green agenda
Dairy Farmers of Wisconsin logo.
Focaldata AI
Dairy Farmers of Wisconsin use Focaldata AI to strengthen their sustainability messaging
Dairy Farmers of Wisconsin use Focaldata AI to strengthen their sustainability messaging
Chicago Forward logo.
Focaldata AI
Chicago Forward used Focaldata AI’s rapid message testing for winning campaign
Chicago Forward used Focaldata AI’s rapid message testing for winning campaign
AxiaOrigin logo.
Focaldata AI
AxiaOrigin used Focaldata to survey 40,000 respondents in 50 countries in 4 weeks
AxiaOrigin used Focaldata to survey 40,000 respondents in 50 countries in 4 weeks
Virgin Media O2 logo.
Focaldata AI
Virgin Media O2 uses Focaldata AI to unveil the future of entertainment
Virgin Media O2 uses Focaldata AI to unveil the future of entertainment

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