Supercharge your qual and quant insight
Fusing AI with human expertise to help you make faster, smarter decisions.
Trusted by 100+ leading brands, campaigns and agencies
Augment your insight with our AI-powered platform and expert research team
Rapid research, robust results
Collect rigorous data with complex survey research across 130+ markets – all the heavy lifting automated.
Human stories at scale
Get AI assistance with qual research design, interview moderation, and analysis, extracting deep insights from hundreds of respondents in hours.
Deliver actionable insights to stakeholders without sacrificing speed or quality
Unrivalled client service
Responsive and consultative by default. We reply to all client emails in under 30 minutes.
AI built for insight
No generic AI tooling. Get to insight faster with AI optimised for expert researchers.
Work your way
Use our platform self-serve. Or get our team to collect data or deliver insights for you.
Robust data for confident calls
We remove 35% of poor data through 7 layers of automated checks.
Get real insight in days
Launch in minutes. Field globally. See results in days.
Global reach, niche access
312 million authenticated respondents across 130+ countries. Target general population to niche consumer audiences.
Flexible delivery models
Trusted insights at global scale
With a track record in 128+ markets globally, we help you cut through the noise and find the insights that matter most to your business.
Capabilities
Solutions for every step – from discovery to testing to measurement
Brand tracking
Track awareness, favourability and campaign lift in real time across markets. Trackers go live in hours, not weeks, so you can stay ahead in fast-moving markets.
Audience profiling
Get a complete view of who your audience is and what drives them, with quantitative and qualitative insights in one place. Our behavioural and psychographic segmentation sharpens targeting and optimises media strategy.
Content testing
Test campaign ideas, creative assets and messaging before you go live. Fine-tune based on real consumer reactions and avoid surprises with multi-market testing and fast feedback loops.
Campaign tracking
Understand what works, what doesn't, and how to win hearts, minds, or votes. Perfect for communications teams and advocacy groups who need insights that drive strategy.
Product validation
Generate and refine ideas using real feedback to shape product development and align with market needs. From concept to execution, we help you test features, packaging and propositions quickly.
Policy research
Work with our expert team on campaigns, policy and public affairs. We've supported 40+ political campaigns, NGOs and government bodies – delivering polling and insight that drives high-stakes strategy.
“The Focaldata platform did more than provide valuable insights into customer preferences, it also greatly improved our research practices. The AI-powered, in-depth analysis has empowered us to make rapid, data-driven decisions, ensuring we stay ahead in customer satisfaction and innovation.”
Customer stories
