Get more expert research done
with an end-to-end
AI co-worker

We're building Focaldata AI for enterprise insight teams who want to say “Yes” to more requests from brand, innovation and product stakeholders.

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TRUSTED BY 100+ LEADING BRANDS, CAMPAIGNS AND AGENCIES

Focaldata AI in action: Customer stories
Discover how Virgin Media O2 used Focaldata AI to go from brief to actionable insights in just 48 hours, with data instantly available for querying in AskAI, driving rapid insights into the entertainment landscape.
  • 10 new product innovations crowdsourced from customers
  • 6 consumer trends mapped to specific customer segments
  • 5 key reasons found for why consumers prefer live sports over streaming
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Focaldata AI in action: Customer stories
Learn how MoneySuperMarket used Focaldata AI to capture qualitative insights at scale and pace, significantly cutting costs and time compared to traditional methods.
  • Effective engagement with respondents on sensitive topics, with 20% having long-term conditions.
  • Actionable insights to enhance customer journeys in financial and insurance product searches.
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how focaldata ai works

Just add objectives

Our end-to-end AI platform turns your business objectives into actionable insight — at the pace of your most demanding stakeholder.

1 · Research design

Your AI co-worker makes a plan

Input your business objective, and the co-worker works with you to produce a detailed research plan including methodology, audience, pricing and timelines.

2 · DATA COLLECTION

AI-moderated interviews

The AI co-worker recruits the audience, conducts expert-level interviews, asks dynamic follow-up questions, gathers quant answers, and screens for quality.

3 · ANALYSIS & INSIGHT

Ask anything, anytime

The co-worker analyses the data and delivers actionable expert findings based on your brief. Ask unlimited insight questions to dig deeper into the why, get back instant answers.


Focaldata AI provided insights into customer preferences but also improved our research practices. The depth of analysis has empowered us to make rapid-turnaround data-driven decisions, ensuring we remain at the forefront of customer satisfaction and innovation. This approach significantly reduced the time and resources typically required for such research.

Claire Rainey
Head of Insight @ Virgin Media O2

WHY FOCALDATA AI

Augment your team and say “Yes” to more requests

Book a demo
elevating researchERS

Your team unblocked

Insight teams can add enormous value to enterprises when focused on business-critical insight challenges. Focaldata AI automates the insight flow — freeing up insight teams to flex their creativity and customer empathy.

DEEPer CONSUMER UNDERSTANDING

Answer the why more

Insight needs to get “the why”. Focaldata AI allows you to acquire hundreds of insight-rich interviews in a matter of hours and then ask unlimited questions to dig deeper into underlying trends and behaviour.

insight at pace

Stop saying “No” to insight requests

Businesses demand fast-paced consumer-led decision-making to unlock growth. Our co-worker enables every researcher to acquire decision-grade insight at blistering pace — and meet the demands of stakeholders every time.

Use cases

Discover. Understand. Test.

Focaldata AI helps generate the insights that grow brands, launch great products, win campaigns and convert audiences.

We do this by helping clients to segment audiences, explore consumer trends, test creative and messaging, model data, and then track everything from brands to public opinion, and much more.

🧭

CONSUMER TRENDS

◦ Early discovery
◦ Trend exploration
◦ Consumer dynamics

🧪

NEW PRODUCTS

◦ Concept ideation
◦ NPD
◦ Shopper insight

📣

MESSAGING & ADS

◦ Audience profiling
◦ Ad ideation
◦ Tagline ideation

🧠

CAMPAIGN PLANS

◦ Audience profiling
◦ Media consumption
◦ Concept testing

▶️

TRACKING

◦ NPS
◦ Sentiment tracking
◦ Brand funnel

Ready to transform your insight capabilities?

Speak to us to see how we can 10x the efficiency and impact of your insight lifecycle.