Cutting-edge public opinion insight, built for the boardroom
Blending rapid polling capabilities with sector knowledge, we help enterprises manage reputational and regulatory risks by staying ahead of the public opinion curve.
TRUSTED BY EXTERNAL AFFAIRS AND COMMUNICATIONS LEADERS
What C-suite leaders say
Leading enterprises use Focaldata to navigate regulatory shifts and reputation challenges with confidence and speed.
“Focaldata AI did more than provide valuable insights into customer preferences, it also greatly improved our research practices. The AI powered, in-depth analysis has empowered us to make rapid, data-driven decisions, ensuring we stay ahead in customer satisfaction and innovation.”
“The platform was also able to help us understand what other questions we should be asking for future iterations should we need it. With Focaldata, the team was able to move quickly and more confidently toward a campaign strategy grounded in real audience insights.”
“Conducting 200 qualitative interviews and analysing 100 hours of transcripts for insights? Impossible! Enter Focaldata AI. In just one day, we uncovered several key findings – one of which was a real head-turner.”
Why corporates choose Focaldata
When regulatory winds shift fast and reputation is everything, you need insights that move at business speed.
Public mood changes fast, and it's tough to anticipate shifts in regulation and scrutiny. We combine lightning-fast technology with sector expertise to drive real impact through audience profiling and reputation strategy.
Go beyond media narratives and conventional wisdom. We conduct deep dives into public perceptions to understand where change is needed, then use best-in-class analytics to profile the audiences you need to activate.
We identify and reach key opinion shapers in your sector, enabling tailored, data-informed campaigns that cut through the noise and influence the influencers.
We're not standard pollsters. Our team draws on government and campaigning expertise to design winning reputation and engagement strategies that work in the real world.
We deliver quantitative and qualitative insights 5x faster than traditional pollsters, matching the pace of regulatory change and keeping you ahead of competitors.
We support clients right across the research spectrum — from segmentations and audience profiling to message testing to tracking, and everything in between.
Discover. Understand. Test.
Generate the insights that grow brands, launch great products, win campaigns and convert audiences.
Explore
Investigate emerging trends, regulatory shifts, and reputational risks before they impact your business.
Segment
Identify key stakeholder groups and growth opportunities through sophisticated audience analysis.
Profile
Understand the attitudes and perceptions of regulators, customers, and opinion leaders in your sector.
Test
Validate messaging, policy positions, and campaign concepts through rigorous A/B testing and RCTs.
Track
Monitor brand reputation, regulatory sentiment, and competitive positioning over time.
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