Blogs

We are delighted to announce the release of our latest white paper, Foundations at Risk: Why support for philanthropic ventures like overseas aid and climate action is crumbling across the West – and how to fix it.

Focaldata's latest Westminster voting intention poll shows Reform UK leading Labour by 4 points, which narrows to 3 points when 16 and 17-year-olds are included.

The middle classes will lose job security in automated Britain, so what happens politically if everyone feels left behind?

James argues that the traditional promise of stable, higher-paying white-collar jobs in Britain is unraveling. With the erosion of the graduate earnings premium, professionals once anchored in the upper middle class are now economically squeezed, potentially flipping their allegiance toward parties historically associated with working-class interests.

After 25 years in the insights industry – and the last few working in and with corporate insights teams to shape their AI strategy – I’ve decided to put together a practical, 3-step playbook to help Insights teams move AI from buzzword to business impact.

Focaldata ran a poll on behalf of the Impact Centre for Palliative and End-of-Life Care at King’s College London to learn more about public understanding of death, dying and bereavement (referred to as death literacy) across the UK.

Let’s face it – most brand trackers weren’t built for how modern insight teams actually work. They’re slow, rigid, and manual – and can’t keep up with today’s campaigns or media grids. It’s time for a new approach...

Through extensive testing and trialing (read: putting our work under the noses of our most demanding clients!), the analytics team at Focaldata have identified three powerful frameworks you can now use with your large qual datasets: Laddering Analysis, Topic Modelling and Sentiment Analysis and Generative Recommendations that are bound to impress. These are not as scary as they sound – they’re real, usable ways to get more out of your qual data.